The Bookshop with Evan Friss

On January 22, 2025, we will celebrate Benjamin Franklin's 319th birthday (a few days late) by hearing about one of his earliest occupations—bookseller.

Evan Friss’s history of the bookshop draws on oral histories, archival collections, municipal records, diaries, letters, and interviews with leading booksellers to offer a fascinating look at this institution beloved by so many. The story begins with Benjamin Franklin’s first bookstore in Philadelphia and takes us to a range of booksellers including the Strand, Chicago’s Marshall Field & Company, the Gotham Book Mart, specialty stores like Oscar Wilde and Drum and Spear, sidewalk sellers of used books, Barnes & Noble, Amazon Books, and Parnassus. The Bookshop is also a history of the leading figures in American bookselling, often impassioned eccentrics, and a history of how books have been marketed and sold over the course of more than two centuries—including, for example, a 3,000-pound elephant who signed books at Marshall Field’s in 1944.

The Bookshop is a love letter to bookstores, a charming chronicle for anyone who cherishes these sanctuaries of literature, and essential reading to understand how these vital institutions have shaped American life—and why we still need them.

Evan Friss is a professor of history at James Madison University and the author of two other books: The Cycling City: Bicycles and Urban America in the 1890s and On Bicycles: A 200-Year History of Cycling in New York City. He lives with his wife (a bookseller) and two children (occasional booksellers) in Harrisonburg, Virginia.